'Bruce The Blue Bear' is a light and lovely story about the animals in the Hutanwood . Bruce, his cousin Bai Boo and their friends Manman the tortoise, Jimbo the young elephant, Mo and Jo the twin otter are consistently seeking fun and amusement for themselves, thus creating adventures, action and havoc in the forest. Though Bruce turns blue when he stumbles into the loggers' blue chemicals, his friend consoles him by saying he is unique and special. This shows how great friends they are and provides positive messages to the audiences, especially the children . This is the major objective in the animation, using cute and cuddly characters plus a simple attractive story line to reflect good messages and moral values to the children. The animation also promotes environmental messages such as illegal logging to teach children the value of Mother Nature and how important it is to save it.